Chief Strategy Officer
Ajitpal comes with a background of business development and product strategy from Digital Advertising Technology companies such as OpenX, AdaptiveAds, Adify and Google DoubleClick.
Over the course of 12+ years Ajitpal has been involved in display advertising technologies with the last role being at OpenX. OpenX is a leader in monetization platform for Publishers and a one of the top global RTB exchanges. During his tenure at OpenX Ajitpal was a key member of the business team helping build leadership position within premium publishers and growing RTB marketplace to a leadership position. Over the course of three years OpenX’s online RTB exchange grew by more than 200% YOY.
Ajitpal will help Smaato maintain similar growth in mobile RTB and drive the core business and product strategy for our supply and demand business. Ajitpal majored in Finance at Cal State East Bay in San Francisco bay area.